Rosettet
Client
Rosettet
Industry
Beauty & Personal Care / Hospitality
Year
2024
Type
Web Development
Project Overview
Rosettet is a UK-based premium hair and body care brand offering a range of vegan, cruelty-free, sulfate-free, and paraben-free personal care products. Their catalog includes nourishing shampoos (Milk & Coconut, Dragon Fruit, Aloe Vera), gentle body washes (Green Tea Aroma, Lavender & Geranium), and multi-purpose cleansers — all made with thoughtfully sourced natural ingredients and 100% recyclable packaging.
The website was built to serve two distinct audiences: hospitality businesses (hotels, B&Bs, serviced apartments) ordering in bulk of 3 boxes or more, and individual retail consumers. A strong emphasis was placed on communicating the brand's eco-friendly, premium positioning and converting visitors into buyers and wholesale inquiries through trust signals and seamless UX.
The Challenge
Rosettet needed a professional e-commerce platform to establish their brand online and reach both B2B hospitality clients and individual consumers. They had no digital storefront, were managing orders manually, and needed a site that reflected their eco-friendly, premium positioning while supporting bulk orders, WhatsApp-based customer support, and free delivery promotions.
The Solution
Built a custom WordPress WooCommerce website with a clean, nature-inspired design. Integrated WhatsApp for 24/7 B2B bulk order inquiries and quotes, implemented real-time purchase notifications to build social proof, created a sticky promotional banner system for offers (free London delivery on 3+ boxes, first-order free delivery), and displayed eco-certifications (Vegan, Cruelty-Free, Recyclable, Paraben-Free) prominently throughout the product pages.
The Result
The site launched with a full product catalog across multiple categories, accumulated 6 verified testimonials from hotel managers and procurement professionals, and the WhatsApp integration significantly reduced response time for B2B bulk order inquiries. The free delivery promotion banner boosted average order value, and the eco-badge system improved customer trust and on-page conversion.
Tech Stack
Key Features
- WooCommerce product catalog with variation support (size, scent)
- WhatsApp integration for 24/7 B2B bulk order inquiries
- Real-time purchase notifications for social proof
- Promotional banner system (free London delivery on 3+ boxes)
- Mobile-first responsive design
- Eco-certification badge system (Vegan, Cruelty-Free, Recyclable, Paraben-Free)
- Customer testimonials section with hospitality professional reviews
- Facebook, TikTok & Instagram social media integration
- 5L bulk liquid product range showcase
- SEO-optimized product pages with structured data